How you are tracked on the internet no matter what you do! Even if you think you are anonymous, someone is keeping track of you!
If you're not paying for something, you're not the customer; you're the product being sold. - Andrew Lewis
As you surf the Web, information is being collected about you. However, web tracking is not as bad as it sounds. Tracking data can make your web browsing more efficient. Websites and advertisers store cookies on your computer to help your favorite websites personalize your visit. It helps advertisers show you adds for products you may be interested in, and helps make the internet a better user experience. However as Gary Kovacs points out, it's your right to know what data is being collected about you and how it affects your online life. He unveils a Firefox add-on to do just that: